• Challenge,  Licensing

    Some More On Licensing Expo

    Dates Are Set for 2023 Licensing Expo 2023 will be at the Mandalay Bay Convention Center from May 23rd through 26th. That is Tues-Wed-Thur. Now, as I have said, I tried my best in the smaller show this year to see everything in three days. I walked the floor right up until the last hour the last afternoon. I was looking for everything I could see, every idea, every type of branding and licensing, and I ended up with a number of preliminary meetings with some. But my goal was to see everything if I could. I thought I had done a pretty good job, to be honest. So this…

  • Challenge,  Licensing

    Trademarks…

    Something to Learn… At the Licensing Expo, you often hear about trademarks. And just about every writer I know has no real understanding about trademarks. Sadly, fiction writers know little to nothing about copyright, let alone a trademark. Trademark is something that you have been making money on. It is a business tool to protect something you have been making money on, such as a business name. So here are some really, really basic things a writer needs to understand without me writing a book trying to explain the details. (The TRADEMARK book by Fishman from LOLO Press will give you a basic, bare-bones start, which is all you need…

  • Challenge,  Licensing

    Licensing Videos

    New Videos Are Up… In both the Master Business Class and in the Licensing Transition class. Basically, in a nutshell, the videos that Kris and I came up with as early details from the Licensing Expo are this: — Future looking — Brand, not just branding of covers, but start thinking of your work and series in terms of a brand or brands. — Learn copyright (this one most of you will ignore and it will bite you later.) — You must attend the Expo at least once to understand this part of the business. — Everything is image focused, so you must start slowly controlling the art for your…

  • Challenge,  Licensing

    The Path Into Licensing… A Second Post

    Much To Learn… But not impossible amounts. First, you start by learning copyright and licensing. For example, I assume everyone reading this knows that when you create a work in a form, you give birth to a copyright on that work. Automatically. (There are reasons to register, but a topic for another time.) That copyright is called an IP (Intellectual Property). It is a property and it does have value. Some of you realize that when you put a book on Amazon to get out to readers electronically, you are licensing that story to Amazon, and in return, they license it to customers. The license agreement is the terms of…

  • Challenge,  Licensing,  publishing

    Licensing Expo First Notes

    Better Than I Had Expected… The size of the Expo was down from 2019, which was no surprise. Takes the larger companies months to plan an exhibit, and months before this, such as last fall and January, we were still in uncertainty as to events coming off the pandemic. But yet a lot of them still made it, in one form or another, a lot of mid-range and smaller companies as well. So 250 booths this year, where in 2019 there were around 400. But still amazing. WMG Publishing had me, Kris, and Allyson at the show. We did not have a booth and now never will. We figured out…

  • Challenge,  Licensing

    Licensing Expo Is Over…

    Exhausted… Over the next few days here I will do some reports about what happened, once my mind slowly returns. And this coming week I will do videos for updates to not only the Master Business Class, but Licensing classes. I can say this right now, I learned a ton. Also helped the future of WMG Publishing a lot, talked with a large number of people, and had a lot of fun. I can not begin to tell you how amazing it was to be with eleven thousand others attending, plus the thousands in all the booths, who were all positive and looking toward the future and making deals for…

  • Challenge,  Licensing

    Licensing Expo

    Here in Vegas May 24th, 25th, 26th… I just put up a few more videos on the Master Business Class about the Expo. I will add in a full five to ten more videos on how to best use it this year, take your IP from your computer to a toy in a toy store, or a major game, or whatever license that would fit your IP. So those of you in the Master Business Class, watch the new videos and then stay tuned for more. Plus other  topics as well coming, including how to handle money and how to deal with taxes. Yes, it is still possible to sign…

  • Challenge,  Kickstarter Campaign,  Licensing

    Playing with Licensing

    Masks… Annoying and Fun… About a month ago I ordered thirty WMG masks from a company. All good except that once I was done they said they would deliver them on the 8th of August. Haven’t seen them yet, but not a chance in the world I will ever use that company again. I felt scammed. So no matter how good they look, nope, just nope… So I found another company that promised quick turn-around and reasonable prices, so I ordered a four-pack of Pulphouse masks from them and got them five days later, from London. Not kidding. And they were easy to do, looked wonderful, were comfortable, decent priced,…

  • Challenge,  Licensing

    4 New Videos

    On Kickstarter Best Practices That is a free service that Loren Coleman and I are doing on Teachable, trying to help fiction writers get started and understand fiction on Kickstarter. Right now, Brandon Sanderson is over 5 million in three days on his fiction Kickstarter. So this is worth studying and looking at, even as a new writer with no fans. I have seen new writers make nice money on Kickstarter. Just have to know what you are doing and follow some best practices, and that is what Loren and I have done on that location, detail out and talk about the best practices for fiction writers on Kickstater. Again,…

  • Challenge,  Fun Stuff,  Licensing

    Some Licensed Products

    Cold Poker Gang Licensed Stuff… In the mail today I got a nifty box with another metal box inside. It was a set of poker chips in a metal case with an image of the cover of Bottom Pair on the outside of the metal case. And inside each chip was embossed in gold with the words “The Cold Poker Gang.” I put two decks of The Cold Poker Gang cards inside it in exchange for the regular cards that came with it. I get to keep it for something down the road, because no one took a set in the Kickstarter Campaign. So I get to keep this first…