For the Crimes Collide Kickstarter Campaign…
Gwyneth at WMG Publishing took the video that Kris and I recorded for the Crimes Collide Kickstarter and added all the nifty music and books and such.
Then today for an ad promoting the campaign, she did a nifty video that is even more fun than the original video, all from the original video and dealing with mystery and crime, the focus of the campaign.
This is the kind of thing that can be done when you are not afraid to try things and have fun and play. Think of this as an example of the billions of ways to promote a book or a campaign or whatever. You just got to be able to think of them, then put the idea into motion. If it fails, shrug. Move on. But like this one, every so often something really, really works.