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The New World of Publishing: It Ain’t So Easy
So far, in a number of these chapters in this topic, I’ve talked about the differences with this new world and the old traditional publishing. And then in the last post I talked about just one of the decisions that writers publishing their own books in their own publishing company must face. Pricing decisions, and that chapter caused all kinds of fun conversations. And as many writers have learned already in this new world, being a publisher these days is easy COMPARED to what it used to be. But that doesn’t mean it’s easy in general. It’s just easier than it used to be. So for a moment I thought…
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Killing the Sacred Cows of Publishing: Self Promotion
The myth simply is: “All self promotion for a writer is good.” Nope. Completely false. The truth is sometimes self promotion of your own book can hurt you, sometimes it can help you. The key is not falling for the myth that all self promotion is good. Right now, in late 2009, the publishing industry is changing so fast that it is often hard to keep up for a writer with his head buried in writing the next book. Things are changing month to month, and the major publishers in New York and around the world are struggling to even stay a year or two behind. Where exactly is all…