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Launching A Brand In a Few Hours
I’m Really Excited About This Brand Launching! Bryant Street Kickstarter. Launching Noon Tuesday! Bryant Street… where The Twilight Zone lives. A really twisted, but normal-looking subdivision street. 40 stories in four books. The seasons of Bryant Street, basically. Or four seasons of a Bryant Street television series, 10 episodes per season. I have been writing and selling and publishing Bryant Street stories since the mid-1980s. It has always been a brand I paid attention to, but really never pushed it. I did have my writer corporation for about 20 years named Bryant Street. And the trademark of Bryant Street is very solid for a number of reasons. So for years…
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Branding
Kris and I Talk All the Time About Branding… Most writers only limit that word “branding” to how their covers look similar in series. How their name in a certain font looks from book to book, and so on. That is all important, but honestly just a tiny touch at branding. When you are taking something out for license, like to a gaming company, or toy company, or anything like that, you detail out your branding on your project. Fonts, type of art, colors and a ton of details are all important to how a product overall looks when transferred from text to media of some sort. Clothing and styles…
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More Cover Information
Someone Asked… How long does it take me to do these covers? On the short story paperbacks, I use the same art I used when I first did the story, but the template is brand new and the art is sometimes interesting trying to make it fit. All the novels that represent the novel in Smith’s Monthly have been redone over the years, so I am using that new art for them. But I am going ahead at decent speed, so I decided to time how long it took me to do these new covers. It took exactly 15 minutes to put in the new art on Smith’s Monthly #2,…