Personal Sales Help…

Only For a Few Writers…

Okay, after a number of requests, I am going to do this officially.

Since this time last year, Kris has helped a small number of writers with their craft, reading assignments every two weeks. She is not taking anyone new and that is almost all done.

And as we have done the camp last summer and the promotions workshop this fall and other classes along the way with branding and such, it has become clear that some writers just need help with sales. And not the kind of sales you would imagine.

To put it bluntly, many writers are simply creating stories that won’t sell for one reason or another, often having nothing to do with craft.

Sometimes learning this stuff early helps before you get to twenty or more major titles published, but often a writer gets to that discoverability threshold of 20 books and still does not see an increase in sales. That means something is off in the product. (At that point, the story is a product.)

Getting a reader to spend money for a book comes in four steps.

• 1… Cover and author name. Branded name and cover branded to a genre.
• 2… Sales copy.
• 3… Opening that makes a reader want to buy.
• 4… Ending, validation that make readers want to look up more work by the same author.

(The endings also includes back matter.)

We have done cover workshops, and in varied ways I have worked with writers on sales copy, mostly just saying it is good or bad. We have done the Depth workshop to help with openings, but not in a way that focuses on sales. And we have an endings workshop that also does not focus on sales.

But in any kind of class structure, this would be impossible. To get a writer on the correct path will take time and very much one-on-one help.

So taking the pattern from what Kris did with the craft writers she worked with, I am going to help a few writers make sure all elements are working to help in sales.

Here is the structure of the Personal Sales Help I am going to do.

• 1… I will give a short story assignment for a brand new short story that is due in two weeks.
• 2… You will need to also send me the cover for that new story and the sales copy for the story on the due date. 
• 3… I will read the story, with a focus on the opening pulling readers in, and a focus on the ending getting readers to want more of your work. Then I will help with the cover and the sales copy so the entire package works together. The focus will be sales.
• 4… This will last for six months only, or 12 assignments, whatever comes first. Later assignments will include back matter.
• 5… I will work with any writer at any point in their career, but you must be able to complete a short story and do your own cover and sales copy. I will not read a work in progress or a novel. 
• 6… I will take five writers (but I have just started this with one writer, so I have four spots.) First come.
• 7… Fee is $2,000 and needs to be sent to PayPal to dean@wmgpublishingstore.com (Note… that is a dead email and is only a PayPal address.)

The goal is to get your stories, your covers, your sales copy to professional sales levels and increase the amount of readers and thus sales you have going into the future.

This does not include any of the mentorships or coaching I have done in the past. This is a focused thing for six months.

Questions, write me. Subject Line “Personal Sales Help.”

Again, this is for sales, and I will read your short stories and look at your covers and sales copy with that focus completely.