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Oh, Yes We Did…
Kris and I Killed Many a Good Brand… I got two different emails suggesting that it was hard to believe that business-focused writers like us could kill brands. “Must have been pretty minor brands.” Well, we can and we did. And like many writers, we only saw the real value in hindsight. For example, in 1987 I was offered a small press by the name of Axolotl. It was in financial problems and had promised a book and taken money on the book from readers, so we bought the press and got out the book and then we promptly changed the focus of the press to original science fiction novellas,…
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Kill a Brand…
Indie Publishers Kill Brands All the Time… Indie publishers will spend all the time and money to build up a brand, then let it just coast until dead. Why? Numbers and numbers of reasons… Here are just a few. — Indie publishers have zero idea what they are creating when they publish books and stories. — Indie publishers seldom even understand copyright, let alone brands and trademarks. — Indie publishers just don’t care unless it helps them make a few extra sales on some Amazon measure. — Indie publishers seldom understand licensing or what a brand might get the publisher in yearly financial return. Thus indie publishers don’t often know…
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Early Bird Discount Ends Thursday
These Writer’s Block Freedom Classes Are Special… The more Kris and I work on putting these together, the more excited I am getting about it, especially with the two parts over four months and the weekly webinar that will be recorded. It will still be available after Thursday, just more expensive. And remember, this starts on October 1st. Not very far away. WRITER’S BLOCK FREEDOM PART 1… October/November (starts October 1st) 9 weeks of classes, 8 assignments, 7 webinars. WRITER’S BLOCK FREEDOM PART 2… January/Feb (starts January 7th ) 9 weeks of classes, 8 assignments, 9 webinars. December off and you must take part one to take part two. (Webinars will…
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Accidental Branding…
Happens to Most Writers… Pretty simple how it happens. You end up with a logo or a certain look or on a series of books. You are doing it because it looks cool and to tie your books together, which is a basic form of branding for sales. All fun and if you let it slip or change it down the road, the brand is gone. But what most writers don’t know or seldom think about is the increased value of their copyright, their trademark, their brand caused by doing something that simple. Granted, most writers worry bout how many sales they are making month-to-month and nothing about creating value…
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Telling Lies…
Professional Writers Don’t Have Writer’s Block… Can’t begin to tell you how many times I have heard that, and how many times over the decades I said it about myself. And I believed that lie I kept telling myself and others. I totally believed it, even though I had years and years at different times I fought forms of writer’s block. I just never called it “writer’s block” because my belief system was that “writer’s block” was an excuse. Uh, no. Granted, what I do is sit alone in a room and make stuff up. Not a hard thing to do, but wow when it came to writer’s block, I…
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Early Bird Discount Extended…
WRITER’S BLOCK FREEDOM Early Bird Discount… Discount now extended to Thursday, September 26th at midnight West Coast time. Why, because the discount is the difference between getting into the class and not for some. And we had a number of people ask if they could have a few extra days and when we said yes to one we wanted to make the extension for everyone. And remember, this starts on October 1st. Not very far away. WRITER’S BLOCK FREEDOM PART 1… October/November (starts October 1st) 9 weeks of classes, 8 assignments, 7 webinars. WRITER’S BLOCK FREEDOM PART 2… January/Feb (starts January 7th ) 9 weeks of classes, 8 assignments, 9…
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Last Day of Fey Kickstarter…
Ends at 7PM Thursday West Coast Time!! That’s Today!!! I love these new Fey novels with the steampunk and fantasy and magic that Kris is writing. Trust me, the Fey. Serebro Academy: A New Fey Novel about an invasion of the Fey at Serebro Academy will keep you turning pages into the night . Check it out. A fantasy thriller. With Steampunk. As only Kristine Kathryn Rusch can write it. THE INCIDENT AT SEREBRO ACADEMY. And Kickstarter liked us enough to give us Project We Love weeks before we launched. So cool. And this one was only 9 days long. It also has two really fun special workshops in this…
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Expectations…
One of the Big Evils… Expectations can come from about a billion places for all of us. But most of the time we don’t even know when we have let an expectation in. Sometimes we do, though, and those are so deadly so fast, it is amazing. I can’t begin to tell you how many times I have heard a writer say, I’m going to quit my day job for one year and I hope to be making a living after a year. Of course, that is flat insulting to any professional writer who has worked years and years to learn their craft and business, but we all know that…
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Time, Expectations, and Reality…
Three Topics in WRITER’S BLOCK FREEDOM… More I think about how Time, Expectations, and Reality mix, the more I realize that for me, all three are part of my writer’s block problems at the moment. Yes, as anyone who has been watching these blogs and the challenges this year, you know I am dealing with getting back up to my normal writing speed. Not being at speed is one of the hundreds of forms that Writer’s Block takes. Why can’t I just fire back up now that my shoulder is in good shape again? Why can’t I just get back into the writing chair more often? The answer, of course,…
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New Post About WRITER’S BLOCK FREEDOM
I Posted This On Thursday… Seems a lot of people missed it or saw the posts on Friday or Saturday and asked me questions. So I wanted to post this first post one more time here because Kris and I feel this is a critically important topic and doing it in two 9-week sessions with a webinar every week is the best way. And also be clear that we are skipping December. This starts on October 1st. So here is the first post again. Feel free to write me with questions. Big New Two-Part Class With Webinar!! We are going there. Right into the teeth of Writer’s Block. Kris and…