There Are Numbers of Them…
But only going to talk about one at the moment. However, just like myths, writers have many, many delusions that hold them back.
Delusion: A fiction writer knows for a fact they can write good sales copy.
Reason for the Delusion: After all, they are fiction writers and it is their story.
Fact: I know of maybe a handful of fiction writers who know how to write good sales copy. And not one New York fiction editor.
But most writers have the delusion that they can write sales copy, the second most important element in sales after the cover. And then wonder why their books are not selling as well as they like.
— There are many forms of sales copy for novels or stories, but fiction writers don’t know the forms, or even want to learn them.
— Fiction writers do not use hype because it makes them feel uncomfortable.
— Fiction writers often don’t bother to tell the reader in the sales copy what genre their story fits in.
— Fiction writers use passive verbs to tell the readers their stories are dull and boring, and to make it active fiction writers hide the passive verb in a contraction which is worse. Most fiction writers can’t even see passive verbs.
— Fiction writers will often give away the entire story in a plot-filled blurb instead of giving the reader the chance to read the story and discover the plot.
— Fiction writers often never bother to mention their character’s names in the blurbs, not understanding that all fiction is about character.
Believing they know how to write good sales copy is just one of many delusions fiction writers have. This is not the biggest delusion, but it may be the most important to sales. And the most difficult to get past.