Some Interesting Comments…
A number of posts back I talked about the difference between indie writers and traditional publishing writers.
Not one person thought my sales numbers of over forty thousand for the traditional published author were too high. No one even questioned them. (They were far too high for 2019.)
But wow did I get a lot of people objecting to around 50 copies a month average sales for indie.
I understand that. I was doing a comparison on two books between the two types of publishing. And I used the word average, but so many writers don’t understand that term when it comes to sales.
So let me be clear. Unless you hit the lottery, your first two indie published books, in the first year, will not average 50 copies a month. They will be doing great if you have a lot of friends and family to sell 50 copies the entire year.
But if you keep writing, keep learning craft and business, and keep publishing books, the sales numbers will increase IF YOU ARE DOING THINGS CORRECTLY.
So what is correctly?
Here is a list… Ready? You won’t like it.
— Writing under only one name. For every genre.
— Selling wide in as many places as you can.
— Electronic and paper editions at least. Audio when you can.
— Professional-looking covers that match the genre of the book. (And you are doing your own covers. Get feedback from people who will tell you the truth about your covers.)
— Active, professional sales copy without any plot that tells the readers what the book is about and why they should buy it. (This is a learned skill and 99% of the writers I know do not have the skill, thus bore readers with sales copy. Yet almost no writer wants to learn this skill.)
— Writing with speed, meaning putting something out new and fairly major to your readers every three months at least. This has to be consistent over years.
— Keep learning craft and working on being a better storyteller.
— Learn copyright and licensing.
— A good web site that lists where readers can find your work.
— A good newsletter (grown organically) to tell your fans about your new work regularly.
— A presence on social media, but no need to overdo it. Just have accounts and be on groups you can learn from.
— Setting up a good business structure. Make sure your electronic book pricing is not too low or too high. ($2.99 for a stand-alone short story. $4.99-$5.99 for a novel, $6.99-$9.99 for a collection, depending on size. Please take your pricing arguments to another website.)
— Grow some patience, learn the word “average,” and have a ten year plan.
But most of all, learn copyright, licensing, and storytelling.
So those are my suggestions. Notice I said nothing about advertising or anything else.
But I did forget one major thing. Go have fun!