This Is 2023…
As I have been saying in my series of posts about decisions young authors have to make, we are in a transition time between Traditional paperback distribution and Indie electronic distribution. And the two different ways of doing business.
One of the major changes is the author tag line. You know, that line you put above your name on a cover that no one can read, but it needs to be there for cover design.
For a decade, I have put above my name USA Today Bestselling Writer. Not one reader of my books knows what that really means, and that list is gone now. I am also a New York Times Bestselling Writer, but I seldom use that.
No one actually knows what a “bestseller” is these days, and trust me, you don’t even know in any real numbers of readers buying a “bestsellers” books.
Most writers don’t even know that the “bestseller” lists in B&N are bought positions. Yup, lying to the customer to sell them books. Oh, shocking for traditional publishing… NOT!
So I am going to be slowly moving over to using other things on those tag lines, away from the old crap still dripping out from traditional publishing. I want to more into active tags that might actually help in sales.
“Author of the Acclaimed Cold Poker Gang Series” might be a much better tag line over my name. Might help sell the book to someone who can read the line and also might help sell my Cold Poker Gang series.
I might put the phrase somewhere on my books, “Over 23 Millions Books In Print.” Maybe over my name, maybe somewhere on the cover.
See how both examples are far, far more concrete than saying “bestseller” in a tag line?
No one has a clue what “bestseller” really means, and I got a hunch in 15 years it will be a term in the publishing trash heap right along with terms like “front list” and “launch.”