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Losing An Art Form In Book Sales
Just Was Brought to My Attention… That publishing is losing an art form. Television still has it, so do movies, so do gaming and other licensing areas. But books are losing this art form completely. Tag Lines. That’s right, writing a tag line to catch a reader’s attention used to be an art form on book covers and helped sell millions of copies of books. But now, due to simple lack of knowledge, the art form is vanishing. So what is happening? Well, in traditional publishing, massive budget cuts have taken out most of the sales force, leaving a few for only the bestsellers. Where the sales force used to…