Challenge,  publishing

Playing with Branding

January 28, 2020 /

My Cold Poker Gang Branding…

Combined with Smith’s Monthly. Kind of fun how the branding goes across with the art, yet is very different.

Just thought I would show how we are doing this.

Allyson Longueira, the publisher at WMG Publishing, does the covers for my Cold Poker Gang series. It has a very distinctive look and she won’t let me mess with it. (grin) Besides, they sell and I really like them.

But I do all the covers for my Smith’s Monthly issues, and Allyson and I need to find art that fits both brands when I am publishing a Cold Poker Gang novel in Smith’s Monthly.

So here is the cover for Smith’s Monthly #45 and the Cold Poker Gang novel Heads Up that will be in that issue.

Now, I will have Cold Poker Gang novel Ring Game in Smith’s Monthly #48. Here is how those two covers shaped up.

One Comment

  • Harvey Stanbrough

    February 2, 2020 at 1:00 am

    It is interesting how you can achieve different looks from the same photo just by zooming in or out. I often use creative cropping in my covers to create different moods or even to indicate different genres.