Late Pledges on a Kickstarter Campaign…
This is only new for us. Many large campaigns do this to one level or another. We have done 14 campaigns before this one and never tried this.
One of the reasons we wanted to do this is because it makes the surveys much nicer. Now granted, the standard Kickstarter surveys are just fine, but with an after-sale company, the surveys look better and allows for a clean ability to get the person’s add-ons.
Also, it would have made fulfillment quicker, except for the fact that WMG Publishing had to evacuate our offices last week, and I was slow putting the entire thing together because I wanted to make sure I learned it all. Next one, barring natural disasters, will be much faster in getting out rewards and stretch rewards.
Plus it allows supporters to get the rewards that were on the campaign for a time after the campaign ends at the Kickstarter campaign special prices. More than likely we’ll leave it up for a month total before taking it down.
And another side bit, by the time we pull it, we will have made an extra 10% or maybe more. Nothing to sneeze at.
Now usually these kinds of things are for bigger campaigns than our last one. But Kris and I and Allyson, with Loren’s help, wanted to do this experiment on a medium-sized campaign just to see.
I will report all the results here and in some videos on the Best Practices class on Teachable (which is free) when we are done.
Always trying something new. Keeps things fun, that’s for sure.
Check it out at Late Pledges on the Return of Boss Kickstarter page, or just follow this link.