Cover Fun,  On Writing,  publishing

Cover Workshop Starts Wednesday!!


Allyson Longueira, the publisher of WMG Publishing has offered to design a cover and help brand a science fiction series for a limited number of writers. For those of you who don’t know her, Allyson is an award-winning designer who also happens to have a masters degree in design.

Over the years, Allyson helped writers with cover design in coast workshops here and for a short time we did a basic cover design workshop to help writers learn how to do covers.

But this one-time short workshop on branding science fiction covers is different. Working with you, Allyson will design a brand for your books and give you a cover template for your series when you are done.

That’s right you get the template. And she will help on the other books in the series as well.

And it will be a workshop as well to help you learn the theory and details of cover branding so you understand the concepts of how branding works with covers.


Here are the details:

4 Week Online Workshop (that will last for about six weeks…time to do assignments)
Starts Wednesday, OCTOBER 18th.
Cost: $300. Limited to ten writers. First in, first served.

The structure of the workshop:

Week #1… Four videos about science fiction branding. (I will present them, but Allyson and I will work them out together.) Your assignment will be to send Allyson (through me) a number of your covers you would like to work on. Allyson will do an evaluation and look for problem areas and things that could be improved to create a brand.

Week #2… Four or five more videos about science fiction branding. Your assignment will be to find art for your covers, numbers of options. (We will give you help with this on how to do so cheaply.) You will also fill out a question sheet with all the details. Allyson will let you know if the art and will work or not for what you want. If not, you will find new art.

Week #3… Four more videos about aspects of cover branding and design. You and Allyson will agree on art and type.  At this point she will design a cover for you for your series. She will send you the InDesign template when she gets it done. This often takes a few weeks of time on Allyson’s side.

Week #4… Four more videos about aspects of science fiction cover branding and design. Your assignment will be to do other book or story covers using the template you have been given and send them to us. We will double-check you are using the template correctly and that your fantasy series is branding completely. We usually give you a couple weeks to get these done.

When this is finished, you will have a science fiction series branded by one of the better book cover designers working. And you will have learned a ton about branding covers as well.

Allyson works in InDesign. The template you will get will be an InDesign template. But you can use the idea and the design for any design program simply by copying what Allyson did.

(Note: This is not a workshop to help you learn tricks in InDesign. This is to give you a cover brand for one of your series.)

A one-time offer.  The workshop starts Wednesday October 18th. If you are attending the master class here at the coast the following week, we will work with you on timing and assignments, no worry.

This is very, very limited. Allyson thinks she can help ten writers at most. That’s it. First in gets it. Still four spots available.

Write me if you have questions. To sign up, simply pay for the workshop by sending $300 through my email address at Paypal to get to the WMG Publishing account and write me to let me know you have done so.

That address is

(Sorry, we can’t use the Kickstarter regular workshop credits or any other credits for this. Those are for the monthly workshops.)