Quick Post After The Earlier Sales Information…
Remember, that dozen copies sold information came from a trial from a president of a big five company under oath.
What he said was that half of all the books published by the big five traditional publishers sell under a dozen copies. So let’s look at that from other data sources.
Here is another piece of data I found quoted from different studies. The average number of copies a book sells is 250 from the big five traditional publishers.
Assuming everyone knows the definition of average. Now when you average in Stephen King, J.K. Rowling, Koontz and the other hundred top sellers, plus all media books that automatically sell more with all the under a dozen sales writers, it can easily get an average of 250. Sounds about right. Those studies back up the fact that half of all big five traditionally published books sell under a dozen copies.
(How many dozens of book sales does it take to bring King’s 2 million copies sold down to 250 copies average?)
Another data point, over the last few years New York Times Bestseller list started saying that it took 5,000 copies to make the list. They have been saying that like it is a hard fact. You see it posted everywhere these days.
Four or so years ago I saw one Times list that had #15 at just at 2,000 copies (when they were still posting sales numbers with the list). I have a hard time believing that if only six books sold above 5,000 copies, the list that week would only be six books long. So that flat 5,000 number is just hype, clearly.
So to make the Times List you have to at least pretend to have sold 5,000 books. Why is it so hard to realize that half of all books published by the big five publishers sell less than a dozen copies when the very top 15 each week only need 5,000 copies?
And remember, big five publishers are putting $15.99 prices on electronic books. Yeah, that encourages sales.
Sorry, just playing with numbers after getting that testimony from the trial earlier on. And more than frightening, all the numbers I find add up to the fact that half of all traditionally published books sell under a dozen copies.
Thank heavens we have indie these days. Wow.