Building a Brand… Right now Steph and I (mostly Steph) are building the Poker Boy brand. In all the years I have been writing Poker Boy stories (since 1987), I have never been able to come up with a look, a brand look, for Poker Boy. At times, his stories had covers that sort of illustrated an event in the story. At one point we went to these really nifty cartoon covers designed by comic writer Lee Allred. Then we gave up on those and I started putting really wonderful fantasy women on the covers. So with a bunch of brainstorming and just standing back and asking basic questions, we…