A Great Catch Phrase… Following is a post I wrote almost exactly ten years ago. Very little has remained the same in publishing in ten years, and especially through this pandemic, but I figured it would be a good time to bring this forward, touch it up a little bit. Many of you have heard me talk about this concept, and it is an amazingly freeing thing when applied. And my gut sense is that this would be a good Pop-Up topic to really dig into it for those who might need this. Anyway, here is the original post from ten years ago. Dare To Be Bad Kevin J. Anderson…