• Challenge,  Cover Fun,  Fun Stuff,  publishing

    Branding

    To Genre… There are a lot of elements to branding in fiction, so much so that we are thinking of doing an entire six week regular workshop on the topic. (Let me know if interested. No requirement to take it.) Branding becomes critical not only the in basics like genre covers, but in so much more, such as licensing, trademarks, and overall value of a book or series, let alone its sales and licensing. And wow are there a lot of elements that go into branding in fiction. (Six weeks worth easy.) Most writers I’ve talked to tell me they understand branding, but as I stare at just their covers,…