On Writing,  publishing

Promotion Package Is Back

Only For a Short Time…

The fine folks at WMG Publishing Inc. (Gwyneth, Josh, and Allyson to be exact) are doing an amazing job with the promotions packages. The packages turned out stunning. So after looking at a number of them that have gone out to authors, I asked them if they would mind opening it up for a few more writers and they all agreed. Seems they are enjoying doing them and learning a ton.

(Some of what they learned helped get my five-year-old book and series to the top on Amazon a couple weeks ago and the series is still selling like crazy.)

So here are the details of the package. Write me at dean.wmgworkshops@gmail.com if you want to sign up or sign-up on the workshop on Teachable and follow the instructions.


Any book that can be scheduled out for a year if you want. But no sooner than October or November.


WMG Publishing Inc. will be offering to put together an entire sales package for one of your books.

This package will be put together by the entire team at WMG Publishing. And yes, I will be helping as well, even though I don’t work officially at WMG.

The idea of this is to help you (or whoever you buy the package for) set up a sales and promotions plan for a book, with all the ingredients needed to do the promotion and with best-practice instructions on how to do each step. This will also give you the template on how to do the same plan for other books as time goes on. You may already know how to do some of this, but this is the full plan.

You can use an older, already published book or a brand new book scheduled to be published in the future. Your choice, any genre except young adult and erotica.

Here is what is included in the package:


— An electronic cover designed by award-winning designer Allyson Longueira.
— A full spread cover for a paper edition designed by Allyson Longueira.
— An InDesign template for the covers to use for other books in a series. (The paper cover will have areas for your price and the spine size will need to be changed to accommodate the number of pages in your book, which is why you will have a template. But everything else on the covers will be completely done.)
— Promotion material, including your cover, sized for a various number of uses. For example, your cover as a web banner for use on your website or as a Facebook banner.


— A professional-level sales blurb for your novel written by Dean Wesley Smith.
— A tagline or two about your book to be used on the covers or for sales, written by Dean Wesley Smith.
— Suggested tags and categories (genres) to list your book.
— A quick guide to figuring out how to use Vellum for the layout of your book. This will also include a free copy of Chuck Heintzelman’s fantastic book THE AUTHOR’S GUIDE TO VELLUM.
— General instructions on how to optimize marketing opportunities of your book listing on Amazon, Kobo, Bundlerabbit, Createspace, and D2D to make sure you get to all stores and opportunities.


—Best practices on how to do Facebook ads and make the decisions there.
— Best practices on how to do regular Facebook posts for promotion.
— Best practices on how to do Amazon ads. We will also supply at least one thousand (1,000) keywords appropriate for your book for use for your Amazon ads.
— Best practices on how to get a cover to Instagram and why do it.
— Best practices on how to get involved in and schedule Kobo promotions.
— Best practices on how to effectively use Twitter.

And a bunch more.


— Best practices on when and how often to use newsletters.
— Best practices on how to use your website for promotion.
— Timetable for when to do each action, from checklists for publication to how to schedule. Which actions need to be done ahead of publication, which can wait until after publication.
— Videos on Teachable will be available only for those who have signed up for the package. Each area will have a video not only to help in general explain the instructions in an area, but also the why behind much of what you will be doing. So you will get all the personalized stuff for your book, not only explained in writing for you, but extra explanations in general in videos.

(Dean note: We are just getting to the videos and will be putting up videos regularly from what we have learned.)


This package will give you the entire foundation for a book publication schedule, including covers and blurbs and a personalized plan of action for your book for promotion. And once you have the plan in place, this can be used for other books.

There are always new and wonderful ways to promote your book, from bundling to audio sales that won’t be included in here. But this package will give you the entire basic package from zero to promotion. We will also give you Kristine Kathryn Rusch’s book DISCOVERABILITY. It will help you learn the promotional mindset.

The cost for this package is $800. You can give it as a gift to someone if you would like.

Again, write me to sign up. These packages are just amazing and it is cool that WMG is opening them up again for a short time.


  • Sean Monaghan

    Let me recommend the package. The volume of information is wonderful, if overwhelming. I get the feeling that I will be referring back to it on many future books for years to come. Allyson’s advice is helpful and clear. She’s remarkably approachable. Overall it’s filled in many holes in my approach. If you’re thinking of taking this up, you’ll have a lot of work ahead of you. That said, I would say it’s a great way to accelerate your writing and your business. Absolutely worthwhile.

    • dwsmith

      Thanks, Sean. We think it is as well and as I said, some of the stuff in the packages helped my Cold Poker book stay at #1 on Amazon for three days and I am still hanging in the top 100 even after two weeks. And wow is the halo making us a ton of money. So the stuff works and it is all in the package.

  • Topaz

    Hello Dean,

    this is a great offer.
    One question, please.
    You write: Any book that can be scheduled out for a year if you want.
    Does that mean, I can buy the promotion package now and use it, say in January 2019, when I wrote the novel I’d like to use it for? Or do I need a finished novel now to work through the promotion package right after signing up?

    • dwsmith

      You can use it at the end of 2019 if you want. No time limit. You do not need a finished book or series or anything. A few writers who are doing it with the first offer are waiting to use it until they finish a three book series. So no hurry using it. But WMG will close off the offer again when they have a few more and it fills their schedules for this. That is one reason they opened it back up. They have some openings going into 2019 and beyond.