Branding,  Challenge,  Kickstarter Campaign

The Fun of Building a Brand…

November 15, 2024 /

And A Trademark In the Process…

So many writers think of doing a Kickstarter campaign for a new book or a series of old books as a way to make some small money. It is that if done right, and if you have a few followers of your work.

Doing a Kickstarter campaign is also great promotion for your new book. Here are the steps for that…

  1. Have your book finished.
  2. Build Campaign and launch it. (Study lots of other campaigns first.)
  3. Put book on pre-order at the same time as you launch the campaign.
  4. Get book out to backers when campaign is over and while doing that put it on your Shopify store at a Pre-Publication discount.
  5. Launch book a few months after your campaign is done.

And right there is where the thinking of most writers stop. The book is out around the world and selling a few copies. Great.

But what have you done beyond that? You have started to build a brand, or actually a number of brands if you count building up your publishing company brand as well.

Oh, wait, there is more. You are also building your author brand.

So say this book is in a series. You are building the series brand with each campaign. And on and on and on.

We just finished the 6th WMG Holiday Spectacular Kickstarter campaign. We have finally settled on a look we love for the brand. And we have a WMG Holiday Spectacular Shopify store that has a bunch of branded merch and all the books and it is a place to get the calendar beyond the Kickstarter.

And we have been doing this for six years now.

So The WMG Holiday Spectacular is a brand and it is a trademark owned by WMG Publishing Incorporated. The brand and the trademark are valuable for more reasons than I will go into here tonight. But just remember we can license from it (as we do the books to stores) or we could just license the entire trademark. And everything between.

I can say this… It has been fantastic fun developing and building this brand and trademark and all of us at WMG Publishing are very proud of it.

Thank you all for the support of this year’s Kickstarter Campaign. Just fantastic!