• On Writing,  publishing

    Think Like A Publisher #9.5… The Secret of Indie Publishing

    Taking a break from the sales part of things, I want to back up for a fairly short chapter on how publishers think about income. Call this Chapter 9.5.  Why Having More Product Is Better Than Having Less Product. I have heard over and over and over from indie publishers how their sales are not what they expected, or how they hope to promote their way to a big seller on their one book. Up to now I have mostly just bit my lip and kept my mouth shut. It just doesn’t work with one or two or even five stories up. Or at least it doesn’t work that way…