Tough Question… And honestly, I don’t know the answer to that exactly because it will be different for every license you give. And different for every project you have. And different for every licensee. Some approach you, others you approach through meetings. So no right answer. For example, you might have a really nifty young adult series with teddy bears, so you would research and set up meetings with teddy bear companies. But you wouldn’t do that with your tech-filled sf series. (Unless it was a very strange series.) Robert Jeschonek wrote an amazing story about sentient underwear that was first published in Fiction River and then I bought it…