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Advertising and Building Fans…
Kris and I Went to An Aces’ Game Tonight… Great fun, great game. And then at the half, I was out in the huge lobby that circles the arena and every 100 paces or so was another booth selling swag. And a lot of them had long lines and a lot of stuff was sold out. And then I really looked around and it seemed I was one of a very few people out of the 9,000 there that didn’t have an Aces’ shirt or hat or something. Kris even wore her Aces’ t-shirt. And so I watched with that vision in mind starting the second half. Everything, and I…