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Think Like A Publisher #11… Electronic Sales to Bookstores
Just over a year ago now, Kris was standing at the end of an aisle in a Safeway grocery store as I came around the corner from the deli section. She was staring at one of those huge end-caps of gift cards that tend to fill all major stores these days. I figured she was looking for the iTunes gift card, since that’s how she controls her spending buying songs by doing one gift card at a time. “Look at this,” she said and pointed at a gift card. It was a beautiful gift card for the musical “Wicked.” It had the poster for the musical on the card and…
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The New World of Publishing: E-Book Pricing
On a number of different email lists over the last four or five months there have been discussions on ebook pricing. Joe Konrath is a defender of the $2.99 novel price, while traditional publishers are keeping their prices in the $7.99 to $15.99 range depending on how new the book is. And on these lists what we all read over and over is personal examples of how it worked for that person, or that person’s sister, or mother. So I thought I would try to just lay out some facts and where we stand on this subject right now in the fall of 2010. FACTS 1) We have no real…