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An Example of Two Brands
Author Brand and Project Brand… This Poker Boy Kickstarter campaign we hope to launch next week is really pulling together some clear images of how branding looks on the surface. I have an author brand that sort of got lost for a short time, but it back now very clearly. And projects it got lost on we will be rebranding very soon. Then Poker Boy now has a clear logo and covers that will be consistent over time with cards and fantasy women. So take a look at this image of some mugs we are offering in the campaign. My author brand, Poker Boy brand and logo, and the cover…
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What Is A Brand?
I Get Asked That Question At Times… My answer is, “It depends on what you are asking.” If you are branding a series of books, then branding is making the covers and layout of the books similar enough that a reader, at a glance, will know it is first, your book, and second, part of the series. You do that with name and title placements, fonts, similar art, and actual titles. Plus other smaller things, but you get the idea. Then there is “author brand” which depends more on the types of books you are writing and what readers can depend on when they pick up one of your books.…