Not Sure Where This Will Fit In the Series of Branding… But I wanted to talk about a branding example at a middle level. Big level is things like Barbie, G.I. Joe, Toy Story, and so on. They grew from small and middle into monsters. The brand has items for sale everywhere in every form imaginable. Small levels are something like a new fantasy series with a small Kickstarter and a growing audience. No web site yet for the series, no Shopify store, no merchandise. Just books in a series branded to look similar. That is the base level. But that middle ground is where all the fun happens. For…