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A Scary Topic
A Realization Tonight… Bookstores might not survive this virus in any form I know. Online bookstores will, sure, but physical bookstores, not so much. Here is what made me jump to that idea. First, some history and a lesson on how major publishing used to work and works now. Back 15 years ago… Traditional publishing was in total control of the industry and had been for forty years. A book would go into one of the offices through an agent, get bought, get rewritten for cash flow reasons, then copyedited and sales meetings and so on and be ready to go in one slot or another in the monthly imprint…
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Think Like A Publisher #9…. Selling to Independent Bookstores
There is no way that some of this chapter will make sense unless you have read the previous chapters, and most importantly the chapters about sales. Chapter #7… A Sales Plan and Chapter #8…Price, Discounts, and Sales. Finished refreshing your memory? Good. Now one quick warning: What I am about to talk about applies to indie publishers who have a large number of books. If you only have one or two or three books, read this, but you won’t be able to try it except on a small level. Why? Number one: You won’t have enough feedback loops between books to get readers finding your other books even if you…