Cover Fun,  publishing,  workshops

One Time Branding Workshop


(Added note: Now full. Sorry.)

Allyson Longueira, the publisher of WMG Publishing has offered to design a cover and help brand a series for a limited number of writers. For those of you who don’t know her, Allyson is an award-winning designer who also happens to have a masters degree in design.

Over the years, Allyson helped writers with cover design in coast workshops here and for a short time we did a basic cover design workshop to help writers learn how to do covers.

But this one-time short workshop is different. Working with you, Allyson will design a brand for your series and give you a cover template for your series when you are done.

And it will be a workshop as well to help you learn the theory and details of cover branding so you understand the concepts of how branding works with covers.

Here are the details:

4 Week Online Workshop
Starts Wednesday, May 24th.
Cost: $300. Limited to ten to twelve writers. First in, first served.

The structure of the workshop:

Week #1… Four videos about branding. (I will present them, but Allyson and I will work them out together.) Your assignment will be to send Allyson (through me) a number of your covers you would like to work on. Allyson will do an evaluation and look for problem areas and things that could be improved to create a brand.

Week #2… Four more videos about branding in general. Your assignment will be to find art for your covers, numbers of options. (We will give you help with this on how to do so cheaply.) Also you will send in suggestions on what you believe your typography should be. Allyson will let you know if the art and typography will work or not. If not, you will redo.

Week #3… Four more videos about aspects of cover branding and design. You and Allyson will agree on art and type.  At this point she will design a cover for you for your series. She will send you the template when she gets it done.

Week #4… Four more videos about aspects of cover branding and design. Your assignment will be to do other book or story covers using the template you have been given and send them to us. We will double-check you are using the template correctly.

When this is finished, you will have a series branded by one of the better book cover designers working. And you will have learned a ton about branding covers as well.

Allyson works in InDesign. The template you will get will be an InDesign template. But you can use the idea and the design for any design program simply by copying what Allyson did. Again, she will check you at the end of week four with how you are doing.

(Note: This is not a workshop to help you learn tricks in InDesign. This is to give you a cover brand for one of your series.)

A one-time offer.  The workshop starts next Wednesday and goes for only four weeks.

This is very, very limited. Allyson thinks she can help ten writers, maybe twelve at most. That’s it. First in gets it. I will shout when this is full.

Write me if you have questions. To sign up, simply pay for the workshop by sending $300 through my email address at Paypal to get to the WMG Publishing account and write me to let me know you have done so.

(Sorry, we can’t use the Kickstarter regular workshop credits for this. Those are for the monthly workshops.)


    • dwsmith

      Laure, just contact me through my contract link above and I’ll get you the information. Basically only a couple spots left as I type this.

  • Lassal

    As someone who has been working in the field of branding and advertisement for well over 16 years, I know that this is one of the most important marketing topics to become aware of and to implement. The more crowded a market space becomes, the more important brand recognition will be.

    This is an amazing offer for people who need a first stepping stone.
    Just amazing!

    A brand evolves, and details evolve, that’s fine.
    That’s normal.
    Things are not set in stone.
    Things change.
    Brands become more nuanced over time.

    But you need a solid place to start.

    It is invaluable to have a robust reference point.
    It is even better to be involved in the process.
    Especially, if you are a beginner.

    It is important to recognize why things are done a certain way.

    How cool is that?!
    Such a helpful and fantastic offer …!
    Dean, I hope that everyone recognizes this and that Allyson is inundated with sign-ups!

    • dwsmith

      Thanks, Lassal. Great comments and on the money. An the workshop is almost full up.