Killing the Sacred Cows of Publishing,  On Writing,  publishing

Killing the Top Ten Sacred Cows of Publishing: #5… Book as Event

Killing the Top Ten Sacred Cows of Publishing will be out later this fall with an introduction. And then it will be followed by a book called Killing the Top Ten Sacred Cows of Indie Publishing.

But first I wanted to put each myth or “Sacred Cow” up here again as I promised.

The myth of Book as Event, put as clearly as I can. Myth: All books need to be events, need to be something special.

Hogwash, of course. All books must be written as well as the author can write the book, but just because the author spent blood and sweat on the book, or the author wrote it in twenty days, doesn’t make the book either special or not special. And it certainly doesn’t make it an event.

Hard and fast rule about writing:


If you put that on your wall, you will always have a defense against many of the things I’m going to talk about in this chapter.

When is a book an actual event? Let me answer that question before I move on to other areas of this topic, the deadly areas and the areas that are hurting many writers and indie publishers.

#1… A book is an acutal event when an author finishes his or her first novel.

Now, that’s something special and should be celebrated with friends and family with a good dinner, maybe cards, flowers, something special like a cake. Finishing a first novel puts the writer in a very small minority of writers. Most writers talk about writing, but never find the time to write, let alone to do what it takes to write an entire novel, working for weeks or months to do it. Finishing a first novel is a small event. Celebrate, then put the novel in the mail and get started on the next one.

Kevin J. Anderson sent me a great card after I finished my first novel. On the face of the card is four pictures of a very small mouse pushing a huge elephant up a steep hill. When you open the card, it shows the mouse, sweating, with the elephant at the top of the hill, and at the base of the hill is a herd of elephants just waiting. The caption says, “Great work! Now, do it again.”

Spot on the money.

#2… Publishing a first novel is an actual event. In the old world of traditional publishing it most likely wasn’t your first novel written, but it will always be considered your first novel from that publication forward. My first novel is Laying the Music to Rest, which was the third book I wrote. That first publication should be celebrated, and I remember I did. It is very special, and that specialness needs to be acknowledged by both the author and everyone around them. That is an actual event. Enjoy it!

So why is making a book an event so bad?

About a hundred different reasons, so let me start slowly into the thinking that kills author after author on this myth. And frighteningly enough, this is the myth that I fight the most. This myth has cost me years of my writing career.

Years. And I am not kidding.

And I am watching it kill indie writer after indie writer already in this new world.

—In the Beginning…

None of us start out as novelists. No one. Sorry, doesn’t happen.

We all learn to write in school, from teachers, from hundreds of people along the way. And often writers start by writing poems, short stories, things like that, even when starting into fiction decades after they learned to write their first sentence. Novels are those big, complex things in a beginning writer’s mind that need to have a ton of time spent on them to do correctly. (See the myth about writing fast.)

And all believe we must write the book from word one to the last word because that’s how readers read them. And that must take time and effort and be really hard because it seems complex. And almost magical.

Why do we all have this belief? Because before starting to write novels, we all read novels, and they seemed complex, they seemed long, they seemed just flat hard to do. We built them up to be something really special before we even wrote word one of a novel.

So here comes something like the November novel challenge that happens every year. Thousands and thousands of people manage to write at least 50,000 words in a month or less. Many of them found it easy, many of them had a blast doing it. But alas, to most of them the book they produced can’t be any good because it was fun to do, it was easy to do, and gasp, it was written quickly.

The thinking is that novels have to be hard and complex and thus because it was fun and easy and quick, it can’t be good. In other words… A novel must be an EVENT in the writing process.

Total hogwash, of course. Back to the only solid rule in writing.


Book as Event thinking puts thousands and thousands of great books into drawers every December 1st because the author had too much fun writing it.

Not kidding.

Writers don’t mail books or indie publish the book because they enjoyed writing it.

This myth is that stupid. And that deadly.

— It Must Be Perfect…

Book as Event really hits right here, kicking in the myth that everything must be rewritten to death before it can be good. A book must be worked over and over and over to make it “perfect.” Hogwash, simple hogwash.

So how do you write a novel? Simply do the best you can every day during the writing, finish the book, fix the mistakes a trusted first reader finds, and mail the thing or publish the thing and start the next book.

There is no such thing as a perfect book and the more you work to make a book perfect, the more you turn it into a polished stone with no character or voice. Leave your book rough, leave your voice alone, mail the book to an editor or indie publish the book and do another.

Repeat after me….There is no perfect book.

Never has been, never will be. And you certainly won’t write the first one. Sorry.

Senator Ted Kennedy had a great quote that my wife has on her wall in her office. “Never let perfect be the enemy of the good.”


Yeah, I can hear you all starting into that thinking. So let me start with a few of the doubts I can hear creeping into this.

Doubt #1. “If I don’t write a perfect book, it will be rejected in this tough market. Or readers won’t buy it even if I discount it to 99 cents.”

Wrong. Books are bought for story. Sure, keep the spelling mistakes and typing mistakes down to a minimum by having some trusted first readers and a good proofreader, but your story won’t be rejected for a few bad sentences if the story is kick-ass. Novels are simply stories, nothing more. Write a good story, get it out for readers to find, write another.

Doubt #2 “But I want my story to be perfect, my characters big, my plot flawless.”

To do that, you have to trust your subconscious, and that part of your brain only functions in fast, first draft mode.

You come at your book from critical brain, and you’ll end up writing like your first grade teacher, without voice or anything original left in the book.

There are many more doubts, many more. I know, I’ve had them, and fell for some of them along the way. But for the moment, back to the bigger topic.

—This is too hard…

If you feel that way in a book, you are trapped in a myth somewhere, more than likely Book as Event.

When did writing a story become hard? It’s not, no matter what authors want to tell you at conventions and writer’s conferences and on their blogs. And I have done a chapter on this as well coming up.

The truth: Writing a story is fun.

And those of us lucky enough to do it for a living have the best job in the world, period. I sit alone in a room and make stuff up and people pay me large sums of money to do that. And readers buy my stories and sometimes even write me fan letters. What is so hard about that?

But when it starts feeling hard, when the voices start creeping in that the story sucks while you are writing, that the plot doesn’t work, that even your first grade teacher will hate you when they see the crap you are writing, then guess what? You are trapped in Book as Event myth.

A book is not an event. It is just a long story. Nothing more. And nothing less.

Tell the story, move on to another one. And have fun. You could be digging a ditch in the rain.

—It must be art…

Oh, heavens, if that is your thinking, you are lost. Way, way deep in Book as Event.

If you think every book you write must be art, stop writing now, which more than likely you already have. There is no such thing as the “Great American Novel” anymore, and I sort of doubt there ever was, actually. I have a hunch that was a myth made up way back.

The truth is that in traditional publishing every month thousands of publishers and imprints must fill a monthly list. Those lists must be filled to keep the machine of publishing going. And now, with electronic publishing, the slots needed for novels is increasing even faster.

No book will climb above that crowd, at least not as art. Your book may climb above it as a bestseller, but if you are thinking you are writing art, I’m sure you look down your nose at bestsellers. Go study the history of the books that are considered art today and you might have a hope of getting over that, since most of the books studied as art today were the bestsellers of their time.

Art needs audience.

If you are selling your book that took six years to write to 200 people, you are not writing art. Sorry.

(Oh, that’s going to make some people angry. Sigh…)

—To sell more copies, my book must be bigger…

I have to admit, I fell for this one as well for a few years, as did most of publishing because of the collapse of the distribution system in the mid 1990s. I even taught a class here on the coast in how to write a “Big Book.” Worst class I ever taught, and most destructive to writers. Sorry, those of you who took it.

A story just is what it needs to be.

Some stories are small, some fit in niches, some sprawl large and wide. Whatever you want to write, let your story be what it wants to be. Then when you are finished, figure out how to market it and get it to readers. Then get started on the next book.

—I have to promote my new book…

This comes from Book as Event myth as well.

I have a chapter later in this book on promotion. Promotion thinking has come solidly into indie publishing because no one really knows what works. So writer after writer on blog after blog talk about how they promoted their new book. That just makes me shudder, to be honest.

Not a one of these “indie promotion specialists” trust their own book to be good enough to attract readers. They all assume that because they did promotion their book sold. Wow, what little understanding of readers these people have.

Books don’t sell because you promoted it. Books sell because they are good stories readers want to read. Nothing more.

I am a believer that more writing promotes writing better than anything artificial an author can do.  Just because you finished a novel doesn’t mean you have to spend six months promoting it. Why not spend those same six months writing the next one or two novels?

Yet this Book As Event thinking is causing writer after writer to stop writing and promote their last book. What a waste of time.

And if you really want to know how to promote a book that won’t kill your writing and help you understand what is a waste of time or not, Kris and I have put together an online promotions workshop. If you are having trouble clearing this myth, you might want to take that workshop.

But remember one thing about promotion to an extreme: It’s like walking through life backwards, always looking back and paying attention to what you have done in the past, not what you are going to do in the future.

Face forward.

Remember, writers are people who write. Authors are people who have written (and are now promoting).

Be a writer.

—Eating the Elephant.

That’s what Kris and I call the problem writers have when they can’t seem to start something. If you were standing beside a well-cooked elephant and your task was to eat every bite of the huge thing, you would say you couldn’t do it. But, actually, you could. One bite at a time, over a period of time.

Novels are the same thing. They are mostly impossible to hold completely in your mind, so when starting it looks like a huge task (book as event again) and thus it’s just easier to not start, easier to keep outlining and plotting and researching and doing all those things that are not writing.

The key is to just start, write so much per day, stop when you find the ending, and then mail it or indie publish it. (Yup, sort of like many of you do in the November challenge.)

This problem stops all of us at times. Even someone like me who has sold over 100 novels to traditional publishers, and written more than that number. I have a sign over my computer that says simply “Trust the Process” and it’s right beside another sign. “Write Scenes.”

Scenes I can hold in my head. Write a scene, then write the next scene, and trust the process as the days and weeks go by.


This topic is so huge, and this problem so big, that I’m sure I’m missing areas of it. I will try to cover those areas in other chapters along the way.

But in short, the myth of Book As Event is the underlying problem most writers face all the time.

It’s easy to start building up a book into something more than it really is, especially when people ask “How’s your book coming?” That question sort of underlines that the book is an event, and that it is the only book you have in you.

I once had a guy come up to me and say, “I hear you have a book coming out?” That year I had eleven novels coming out, just about one every month. So I said, “Sure do.”

Being a nice guy, he said, “I”m looking forward to reading it. What’s the title?”

I said, “Which one?”

He looked puzzled, like it didn’t make sense that I had more than one book coming out. To him, and to most folks, writing and publishing a book are huge events, so how could it be possible to have more than one?

When I tried to help him and said, “I have five books in the next five months coming out,” he looked horrified.

Right now, quickly check in with yourself.

— Do you feel horrified by the idea that I published eleven novels in twelve months one year?

—Do you think that because I did that, those books must automatically be bad?

If those thoughts passed through your mind, then you have an issue with the myth of Book as Event.

And that myth will stop you in one way or another, at one point or another.

So, if you just finished a book and are making up excuses to not mail it to editors or not get it out indie published because you had too much fun writing it, because it came too fast or too easy, or it needs a massive rewrite, you really have issues with Book as Event thinking.

Just because a book is fun to write, just because you wrote it fast, just because you don’t think it’s any good, doesn’t mean it’s a bad book.

In fact, it usually means it’s pretty darned good book.

Have fun getting it published.

And then get writing on the next one.


Copyright © 2013 Dean Wesley Smith

Cover art copyright Dennis Crow/Dreamstime

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