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Bite-Sized Branding and Trademark
EVERY MONDAY MORNING FOR 2025 Last few years we have done Motivational Mondays (twice), Creative Survival, and Bite-Sized Copyright with the structure of four videos every Monday morning for the entire year. So for 2025, we are going ahead and really doing a challenge with BITE-SIZED BRANDING AND TRADEMARK. Four videos every Monday morning for the entire year to make branding and trademark for writers easy and painless to learn. Of all the classes we teach, this might make you the most money in both the short run and long term. This will not be legal advice on trademark in any way, but will be advice from one writer to…
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Accidental Branding…
Happens to Most Writers… Pretty simple how it happens. You end up with a logo or a certain look or on a series of books. You are doing it because it looks cool and to tie your books together, which is a basic form of branding for sales. All fun and if you let it slip or change it down the road, the brand is gone. But what most writers don’t know or seldom think about is the increased value of their copyright, their trademark, their brand caused by doing something that simple. Granted, most writers worry bout how many sales they are making month-to-month and nothing about creating value…
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Classic Plus Prepare Ahead Classes
This Time Writing For PULPHOUSE FICTION MAGAZINE!! Last spring, to get the writers ready for the Anthology workshop and to help them understand what the book editor’s at the anthology workshop wanted, we did a series of Prepare Ahead classes on the WMG Writer Store. Each class had a interview by the book editor, guidelines, and ten videos about how to write short stories for that specific sub-genre. Lots and lots of good information. And then the writers wrote for the anthology. I was reading for Pulphouse Fiction Magazine at the Anthology Workshop, but the book editors had first choice of a story written for them. I still bought 7…
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Mentorships Still Availble…
Lots of Interest… But so far this is still open. Two posts ago I gave the full story on how these came about and the history. Do read that. So as I said, I can safely handle two more writers. Write me if interested and I will answer what questions I can.. Cost is $3,000. (This is just between you and me, no one else, although your partner is fine to ride along.) Any topic about writing and publishing is valid. I would be here to help you for as long as you want me to, meaning for years. But I do ask that every Sunday (or Monday or at…
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Two Mentorships Open
First Open Since 2022 Back in 2019, I opened up what we called a mentorship where I answered questions on anything that person wanted in writing and business of publishing. I took seven mentees total in 2019 and early 2020. How it sets up is that I asked the person to report in to me every Sunday (or Monday or at least once every two weeks) about what they were doing, progress or no progress. Writing or publishing done or not done. And plans for the coming week. I was sort of a check-point each week. If there were questions, I tried to answer them, or look at a cover,…
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Great Bundle Sale Still Going!!
Any Bundle on Teachable (Including The Six New Ones) Any bundle is 50% off on Teachable. And as some suggested, we are adding in new bundles to focus on certain topics We have six now with more coming soon. To get a bundle at half price, simply go to WMG Teachable, find the bundle or bundles you want, and hit purchase. Then put in the code… GREATBUNDLE And hit apply and you will have it for 50% off. And most bundles are really good deals to start with. We are doing this because we are launching the FOCUS BUNDLE series. But first let me list the large bundles, the ones…
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Fiction Branding… Part 11
Short Fiction and Discoverability… I said clearly in the last part of this series that short stories, standing alone, do not lead to major discoverability in the calculation of 20 to 50. Wow, I really wish they did. However I left the impression that short fiction does not help in general discoverability and that is so, so far wrong as to be funny. Short fiction is a major source of discoverability, just not in the 20 books to 50 thousand thinking. Let me start off with one major thing here that I will talk about later. NEVER PAY FOR PROMOTION OF ANY KIND. You could make that a hard and…
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EXPECTATIONS…
A Topic So Large I Have Considered Writing a Book About It… Expectations are both powerful and deadly to writers. But to early stage writers, mostly deadly. A positive expectation can come from experience. For example, back in traditional publishing days, when I was hired by a publisher to write a book, they had an expectation that I could do the job and I had an expectation I could do the job. I like testing myself with writing challenges. I always go into them with an expectation that I can hit the challenge and that gives me fuel to keep going on tough days. When I send a story to…
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Fiction Branding… Part 10
20 to 50 Thinking… And how branding fits with that. 20 to 50 is shorthand for having 20 major books published will make you 50 thousand a year. And if you do a bunch of things right, it often works. But you have to do a bunch of things right. Why 20 Major Books? Ways of discoverability, basically. If you have one book, that book can be found through all the places you have it for sale and that’s it. So say you are wide and have it out in 150 different stores around the world, plus paper through Ingrams. (I am estimating that number of stores by counting up…
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Attend the 2024 Licensing Expo with Kris and Dean
Kris and I Will Have a Blast… And share a ton of information. Here is the sales stuff on the class. (It is already in the Everything Subscription.) Virtually Attend the 2024 Licensing Expo With Kris and Dean In 2024, the Licensing Expo is being held May 21-23 at the Mandalay Bay Convention Center here in Vegas. This is a virtual way to go along with me and Kris. Low Tech, but virtual. We will post some videos here about our process of signing up, getting ready, making appointments, and so on. We will be talking about our thinking about this year’s expo, the planning for next year’s expo and maybe…