This chapter is brand new to any version of Think Like a Publisher. I’ve honestly been afraid to tackle this issue for some time, but think I might have a handle on it. Keep something clearly in mind as I talk about this: An indie publisher is still a publisher, the same as any traditional publisher. Think Like a Publisher 2013 is an updated version of the book from about a year ago, including some of what has changed and what I have learned over the last year or more. And some new chapters such as this one. I’m sure in another two years I’ll do a fourth edition.  Every few…