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A Five Year Problem… Branding Part 14
Careful on Trademarks… I know this is going to go way, way over most heads here, but I’m having fun so what the hey… I have always warned about registering trademarks unless you have one of a thousand good legal reasons to do it and are willing to pay a lawyer (you must have one who know what they are doing). My warning is always on the back end, all the filing dates and such you cannot miss with a registered trademark. (Just as with copyright, registering trademark is optional. You don’t need registration to own and control copyright or trademark.) Copyright is the most overlooked area of IP by…
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Fiction Branding… Part 13
Branding Is Fun!! No clue if any of these branding posts go into any kind of order. I will figure that out down the road if I decide to do something with them. At the moment I am just learning and thinking. I realized a while back that branding a series was fun in a bunch of ways. Ways that hit me where I write and live, actually. I realized this when I found myself doing a “chart” of a brand on a series. (More like a rough spreadsheet.) Not anything for public consumption or a sales tool to a licensee. Just sort of me, for fun, keeping track of…