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A Second Way to Go…
Part Three of This Series… First two parts were in my blogs the last three days. I started this off by saying I feel bad for the young writers coming into fiction publishing today. They are torn between the myths of the old traditional publishing world and the myths of the new indie world. Publishing is smack in the middle of a transition to electronic and indie publishing. Over the last two hundred years, these transitions have taken 25 years or so before publishing stabilizes for 40-50 years. We are around year 14 right now in this transition. So in last part of this series I talked about how a…
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The New World of Publishing: A Return to the Past
A Look Back at January 11, 2011 That’s right, I wrote the following post on January 11, 2011, talking some about the coming war between writers and the problems with the future of agents. I was looking back at some old posts to clean them out and stumbled on this and was stunned. I remember warning people of the coming war between writers and getting laughed at. Not sure anyone is laughing anymore, sadly. Take a look back at 2011. Anything I put in (Bold Italics is a comment I have added tonight.) ———— Okay, time to talk about agents and their future in this changing world. Mary Kole, who…
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Think Like a Publisher: 2015… Chapter Four: Production and Scheduling
Chapter 4 Production and Scheduling The first three posts in this series were designed to be a unit and help you get set up as an indie publisher. You should have a business name picked out with a web site domain reserved, understand your upfront costs and have made decisions on how to deal with those costs. Then you should have done a rough guess on income and when each project might break even. If I had to summarize those first three chapters, I would say this: “Be prepared, set up correctly, keep your costs down, and understand the possible cash flow.” So the next logical step is the…
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Think Like a Publisher: 2015… Projected Income
Chapter Three Projected Income To actually get a profit-and-loss calculation for a book project, you must now make some pricing decisions and projections of income. Yeah, I know. I know. This is all so new, how can anyone predict how much money they will make on any project? Well, you can’t. Not really. But you can try. And you want to know a dirty little secret. New York traditional publishing can’t predict how much they will make on any book either. But they try. And that’s the key. To really act like a publisher, you need to understand what you are trying to gain. You need to know how many…
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Think Like a Publisher 2015: Chapter Two… Expected Costs
Chapter Two: Expected Costs The first chapter was “The Early Decisions” which included picking a business name, setting up checking accounts, and so on. There were no real costs at all in those early steps unless your state had a small fee for registering a business name. Checking accounts are free, so are PayPal accounts, and so on. So, the question on this second basic business-planning chapter is: “What are your expected costs?” For those of you with a basic understanding of business, you can now see the structure of how I am setting up these chapters. Before starting into a business, there are certain things that need to be…
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Think Like a Publisher 2015: Chapter One… The Early Decisions
Here we go again. It’s been over four years since I wrote the first version of Think Like a Publisher. And over a year since I updated it into a 2013 edition. Stunning how time goes by. Since those first words all those years ago, the indie publishing world has gotten by the early years of the “gold rush” thinking and has now settled into a new normal that should last for years, if not decades. 2013 was the first year of that new normal. Yes, things are still changing, but massive changes are now going to take place on the traditional side as major publishers scramble for their lives. Also,…
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The New World of Publishing: Who Really Cares?
Who Really Cares? I did most of this as an answer to a good question on a recent post about traditional publishing and what is happening to it. Actually, the question was about my opinion if traditional publishing was going to collapse or not. Here is my expanded response: Big five traditional publishing, as Passive Guy says, is in the middle of disruptive technology, and the big five are not responding in any sane manner. That’s really the problem. We are seeing a shift in the very nature of the business itself. And so what you are hearing are the people invested in the old ways of doing things. So…
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Money Always Flows to the Writer
On John Scalzi’s blog there was a great discussion on Yog’s Law (coined by Jim McDonald a very long time ago), which is basically “Money Always Flows to the Writer.” And how indie publishing has not changed that law. Writers still have a writing business. (Here I am always trying to get writers to think like a business person.) When deciding to indie publish, writers set up a publisher, which is a second business. That publisher must spend money, but the money still flows to the writer. As Scalzi said, in indie publishing, the control of the money remains with the writer. The moment you give away the control of…
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Killing the Top Ten Sacred Cows of Indie Publishing: #9… You Must Sell Books Cheaply
Myths ignore facts. Myths are often beliefs built from fear or past actions. In this series, and in the previous series of Killing the Top Ten Sacred Cows of Publishing, I call the myths that control writers “Sacred Cows.” Writers hold onto myths like lifelines that are keeping them from drowning in a raging river of information. Sometimes sane people in the normal world will follow a publishing myth that makes no sense at all because it has something to do with the publishing business. And they follow the myth without thought. So this new series is an attempt to help the new world of indie publishing with the growing…
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Killing the Top Ten Sacred Cows of Indie Publishing… #6: Put The Book Up and Leave It.
Myths ignore facts. Myths are often beliefs built from fear or past actions. In this series, and in the previous series of Killing the Top Ten Sacred Cows of Publishing, I call the myths that control writers “Sacred Cows.” Writers hold onto myths like lifelines that are keeping them from drowning in a raging river of information. Sometimes sane people in the normal world will follow a publishing myth that makes no sense at all because it has something to do with the publishing business. And they follow the myth without thought. So this new series is an attempt to help the new world of indie publishing with the growing…