Publishing is NOT a Zero-Sum Game A zero-sum game comes out of game theory and basically means that when one person wins, another must lose. Writing and publishing does not work that way. There is not a finite number of readers who can read one book a year or a finite number of readers who read fifty books a year and everything in between. And readers come into genres, read for a while, and then go away, or new readers every year are grown and others die. A niche explodes, a niche dies. Nature process of reader’s tastes. No one book in the history of the world has reached every…