• Challenge,  publishing

    The True End of Trade Publishing…

    At Least As Anyone Knows It… Trade publishing is what I call traditional publishing. The reason for the word “trade,” very, very, VERY simply put, is that the publishers don’t sell directly to readers, they sell into the trades. The trades in publishing are a distribution system that is an old-fashioned channel to get books from an old-fashioned printing presses to warehouses to distributors to bookstores and then into the hands of readers. (By the way, three of the major trade printers have filed for bankruptcy or shut down. That is another really bad sign that causes books to be extremely delayed.) Trade publishers do not care about readers and…