Sell Dozens of Things vs One Thing… I will be talking about this concept some in the branding series, but because I had some comments and emails on this topic, I figured I would address it head-on. I have been talking about the future of indie publishing is Shopify stores. I got a couple of comments and four different emails pushing back on this and asking why I was feeling this way. Answer boils down to simple math, actually. Let’s say a writer has one series of 12 books and 12 short stories not in the series. 24 items to sell through Amazon, Kobo, D2D and the rest. Great. Not…