• On Writing,  publishing

    Think Like A Publisher #10…. The Returns System

    I can’t even believe I’m writing this post in this series. A number of people suggested it and I just looked at them like they were nuts. No indie publisher should ever allow returns or even think about them.  Duh. Then a top indie writer, a very smart person, and someone I have followed for some time said in response to a question, “I don’t want to put my books into bookstores because I don’t want to deal with the returns system.” I almost snorted my iced-tea all over my keyboard when I read that statement. Why would a very smart indie publisher say something that silly? At that moment,…