This chapter is a pretty extensive revision of an early version of Think Like a Publisher. I wasn’t sure if I wanted to put this chapter and the next few here on the web site. I didn’t in the 2012 version, but now figured why not, a good discussion can always help if anyone is interested in having that discussion on the topic of this chapter. And honestly, this chapter tends to scare people something awful. So hold on. Think Like a Publisher 2013 is an updated version of the book from about a year ago, including some of what has changed and what I have learned over the last year or…

This chapter is brand new to any version of Think Like a Publisher. I’ve honestly been afraid to tackle this issue for some time, but think I might have a handle on it. Keep something clearly in mind as I talk about this: An indie publisher is still a publisher, the same as any traditional publisher. Think Like a Publisher 2013 is an updated version of the book from about a year ago, including some of what has changed and what I have learned over the last year or more. And some new chapters such as this one. I’m sure in another two years I’ll do a fourth edition.  Every few…