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Pricing Silliness and a Learning Lesson
Five Years is Forever in Indie Publishing… Well, I spent the last two nights going back and trying to update and then even fisk my own post from five years ago about pricing. What a fool’s errand. The post was so out of date, I just kept shaking my head in amazement and wondering who wrote it. I was looking at it through 2017 glasses and a ton of new knowledge. Stunning, just stunning how many changes in this business have happened. In the last five years we have done a master business class here on the coast every October, the next one in a few weeks. And every year…
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Think Like a Publisher: 2015… Projected Income
Chapter Three Projected Income To actually get a profit-and-loss calculation for a book project, you must now make some pricing decisions and projections of income. Yeah, I know. I know. This is all so new, how can anyone predict how much money they will make on any project? Well, you can’t. Not really. But you can try. And you want to know a dirty little secret. New York traditional publishing can’t predict how much they will make on any book either. But they try. And that’s the key. To really act like a publisher, you need to understand what you are trying to gain. You need to know how many…
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Killing the Top Ten Sacred Cows of Indie Publishing: #9… You Must Sell Books Cheaply
Myths ignore facts. Myths are often beliefs built from fear or past actions. In this series, and in the previous series of Killing the Top Ten Sacred Cows of Publishing, I call the myths that control writers “Sacred Cows.” Writers hold onto myths like lifelines that are keeping them from drowning in a raging river of information. Sometimes sane people in the normal world will follow a publishing myth that makes no sense at all because it has something to do with the publishing business. And they follow the myth without thought. So this new series is an attempt to help the new world of indie publishing with the growing…