• Challenge,  publishing

    What Is A Brand?

    I Get Asked That Question At Times… My answer is, “It depends on what you are asking.” If you are branding a series of books, then branding is making the covers and layout of the books similar enough that a reader, at a glance, will know it is first, your book, and second, part of the series. You do that with name and title placements, fonts, similar art, and actual titles. Plus other smaller things, but you get the idea. Then there is “author brand” which depends more on the types of books you are writing and what readers can depend on when they pick up one of your books.…