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ADVANCED MAGIC BAKERY… Chapter Five
CHAPTER FIVE… What You Sell… What do you sell out of your magic bakery? Simple answer… NOTHING. You never sell anything. Period. When someone walks in and wants all rights to use one of your magic pies, you simply say no. You sell all rights, you lose your pie. It walks out the door with the buyer and you can do nothing with it. And as I said last chapter, you wave your moral rights and basically the same thing happens. You lose control of your pie. You still have your copyright, but no control over what is done with it. You make all your money in your magic bakery…
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ADVANCED MAGIC BAKERY… Chapter Four
Chapter Four… Starting a Business Granted, there are a lot of writers, or for this metaphor, bakers, who just make pies and stack them up in their kitchen. Every writer is different. No judgements by me. But for me, and most other writers, we like to try to get our work out into the public to enjoy. And that is where you take off your baking apron and put on a business suit and step into the business part of your bakery. Granted, not as much fun as baking for most of us, but if you are going to get people to enjoy your work, to come into your bakery,…
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ADVANCED MAGIC BAKERY… Chapter Two
Chapter Two… Market or No Market… You write this short story. All done. In your magic bakery you have created a magic pie. That pie has a lot of value that I will talk about in later chapters. But instead of taking the pie out of the kitchen and putting it in your store to sell to customers around the world, you just put it on a shelf in the kitchen, for some reason deciding not to market your story. Pie will not spoil. It can just sit there for years and years. But it is not making you any money, not paying you back for the time and energy…
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ADVANCED MAGIC BAKERY… CHAPTER ONE
ADVANCED MAGIC BAKERY Copyright, Trademark, and Branding in the Modern World Dean Wesley Smith Chapter One: A Magic Pie To start off with, I need to make sure this metaphor is totally clear. When you finish a story (a short story or a novella or a novel), you have created a magic pie. The pies are all the same size. The length of the work does not dictate the size of the pie in any way and I will explain that later. When a real baker makes a pie, there might be 20 different ingredients put into the mix in a certain way and baked in a certain way…
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Advanced Magic Bakery… Introduction
ADVANCED MAGIC BAKERY Copyright, Trademark, and Branding in the Modern World Dean Wesley Smith (Author Note: I am going to write this book here one chapter at a time… At some point it will also be a class on Teachable and the book will be for sale in my store.) INTRODUCTION You are a magician. You are. Trust me. And not just an illusionist. You are a real, honest-to-god magician with real magic. Although often you use the techniques of an illusionist as well. But your magic is very, very real. You create from nothing entire people, entire worlds, entire galaxies. You help people understand the feelings of loss and…